May 1, 1981, an ad was placed in the Arizona Daily Wildcat newspaper, a paper produced by students at the University of Arizona. This ad was cryptic, a cipher of sorts, but so simple and plain, that no one really paid it any attention. Ads continued to be published in the Daily Wildcat, every year on May 1 (or nearest weekday as the paper did not run on weekends), and a few random times throughout the year.

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